![]() ![]() Continuing with the Nike analogy – you know what you’re getting if the product is legit, it’s the same in the US, Poland, or New Zealand. ![]() It’s also a guarantee of a certain standard and, maybe even more importantly – uniformity. To put it simply, the difference between the Nike check and some other company trying to break through is that Nike doesn’t need anything other than their logo for everybody to know what’s going on, compared to another company that must, aside from the logo, put in additional images, text and maybe even prices to get their point across.Ī highly recognizable logo isn’t just about advertising. Having a striking logo that’s immediately recognizable saves you resources in terms of both spaces (no need for explanations) and, consequently, funds (more space for ads means a more significant percentage of the budget goes into advertising). On pages, space is literally limited to your screen more than a store window ever was. Retail is on an unending downwards spiral, so everyone’s shifted to the web. This isn’t anything new, and it started decades ago, but it’s never been more important than now and every creative branding agency knows this very well. Now, because of the limited exposure and interest you have at your disposal, your entire statement is usually boiled down to a single image – a logo. Rarely can you see ads (no matter the media) that emphasize a product or service without putting the brand at the forefront. The focus has been put on the brand that, within itself, encompasses everything you’re offering. Marketing processes have evolved immeasurably to keep up with these changes. We live in a fast-paced world with short attention spans and even shorter chances to make an impression. ![]()
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